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Copy Tweet Hunter's content strategy
Sup nerds, you're reading Cyber Patterns Premium.
You’re joined by 4,925+ readers learning how to develop their Content Strategy. Today’s post is a case study on Tweet Hunter, a Twitter scheduling app that sold for over $10 million.
What is Tweet Hunter?
Tweet Hunter is a Twitter scheduling tool on steroids.
You can use Tweet Hunter to:
Schedule tweets
Find tweet inspiration
AI-generated tweets
LinkedIn crossposting
Working with ghostwriters
So how the heck did a Twitter scheduling app sell for over $10 million?
“Poor distribution — not product — is the number one cause of failure.”
What do you do when you have a brilliant product but can’t get eyeballs on it?
This was the problem Tibo Louis-Lucas and Tom Jacquesson were facing.
The two friends built a Twitter scheduling app called Tweet Hunter, but didn’t have a following or the budget to spend on ads.
So they hustled on Twitter, Reddit, and Product Hunt to get signups. Within 3 months, they were at $5k MRR. You think that’s cool?
Within 18 months, they sold Tweet Hunter for a $10 million exit. And it was all thanks to 1 very powerful unorthodox strategy.
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