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You’re joined by 4,925+ readers learning how to develop their Content Strategy. Today’s post is a case study on Tweet Hunter, a Twitter scheduling app that sold for over $10 million.

What is Tweet Hunter?

Tweet Hunter is a Twitter scheduling tool on steroids.

You can use Tweet Hunter to:

  • Schedule tweets

  • Find tweet inspiration

  • AI-generated tweets

  • LinkedIn crossposting

  • Working with ghostwriters

So how the heck did a Twitter scheduling app sell for over $10 million?

“Poor distribution — not product — is the number one cause of failure.”

Gabriel Weinberg, Traction

What do you do when you have a brilliant product but can’t get eyeballs on it?

This was the problem Tibo Louis-Lucas and Tom Jacquesson were facing.

The two friends built a Twitter scheduling app called Tweet Hunter, but didn’t have a following or the budget to spend on ads.

So they hustled on Twitter, Reddit, and Product Hunt to get signups. Within 3 months, they were at $5k MRR. You think that’s cool?

Within 18 months, they sold Tweet Hunter for a $10 million exit. And it was all thanks to 1 very powerful unorthodox strategy.

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