The Hustle: Content Strategy Case Study

$27M newsletter acquisition

Author

Jason Levin
May 03, 2023

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This week, I spoke with a former member of The Hustle about their content strategies that helped lead The Hustle to a $27 million acquisition in 2021.

Despite their fame in the media world, most people don’t realize The Hustle started as a marketing tactic to attract people to their conference Hustle Con.

After running a couple conferences, Parr found the events business to be too stressful. He doubled down on the newsletter instead. Just a few years later, he’d end up selling The Hustle to Hubspot for $27 million.

So what are some of The Hustle’s content strategies?

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