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Today's post is a case study on Poolsuite's content strategy, a media/DTC brand started by Marty Bell known for its dreamy summer aesthetic.
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Back when I was 18, I had an idea for a brand called Endless Summer. It'd have a dreamy aesthetic and sell summer clothes only. I never ended up starting a brand around summer, but someone else did. And he is killing the game.
It all started in Scotland, a weird place I must say for a summer brand to start.
Marty Bell was sitting inside on a winter day listening to poolside music and dreaming he was in Los Angeles. Then he started overlaying the music with retro 80s beach clips from YouTube. That's when he had an idea: start a YouTube radio station dedicated to summer vibes. That's how Poolsuite FM was born.
"The sunniest place on the internet"
Since that dreary day, Marty Bell has built a summer empire.
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