Your Job to Be Done

What's your content's job?

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Instead, today we’re going to talk about “Your Job To Be Done”.

From a content perspective, it’s the idea that each creator has a specific job they should focus on doing better than anyone in the world.

For example, my content’s job is to help you with content strategy and winning the great online game, Tony Robbins’ content’s job is to inspire you, etc.

But it’s not enough to simply do your job—you have to communicate that you do the job (more on this in the video below).

Here’s how today’s post will go:

  1. VIDEO: How to Sell Yourself On The Internet

  2. CASE STUDY: How 3 Creators Brand Their Jobs to Be Done

You’re selling yourself on the internet?

Hell yeah! One of the most important things to know is you need to clearly communicate your Job to Be Done.

Let’s take a look at how 5 creators do that.


In 1 word, Harry Dry explains his job. Incredible.

But it’s more than just a clear bio, right? It’s the content you’re posting:

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