Confession: I'm an Evil Genius

How I use 7 evil genius marketing tactics

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Ever since I was a kid, I’ve been obsessed with tv shows about criminals.

At 15, I wanted to be smooth criminal Neal Caffrey from White Collar. For the past month, I’ve been bingeing my way through Blacklist.

I’ve learned a lot from these fictional criminal masterminds over the years: how to think creatively, embrace your dark side, and live by your own rules.

Here’s 7 evil genius marketing tactics I use:


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