Confession: I'm an Evil Genius
How I use 7 evil genius marketing tactics
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Ever since I was a kid, I’ve been obsessed with tv shows about criminals.
At 15, I wanted to be smooth criminal Neal Caffrey from White Collar. For the past month, I’ve been bingeing my way through Blacklist.
I’ve learned a lot from these fictional criminal masterminds over the years: how to think creatively, embrace your dark side, and live by your own rules.
Here’s 7 evil genius marketing tactics I use:
1. BE WILLING TO PISS SOME PEOPLE OFF
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