- Cyber Patterns by Jason Levin
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- Do It Yourself
Do It Yourself
Then focus on your superpowers
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Twitter advice from a š
In 2020, I got Twitter advice from my old boss Hamlet Batista.
He had 10,000 followers and was getting flown around the world for conferences all thanks to Twitter.
Well, I listened closely.
Over the next 3 years, Iād go from 0 ā 18,000+ followers and make hundreds of thousands of dollars on Twitter.
In 72 hours, Iām publishing his advice plus more:
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No one taught me
I was like damn
Fuck it I'll do it myself
No one puttin me on, damn
Fuck it I'll do it myself
Everyone scared to go talk to her
Fuck it I'll do it myself
Everyone scared to be number one
Fuck it I'll do it myself
When I was a freshman in college, I played this song constantly.
Russ records, mixes, and masters all of his music. Most rappers donāt do this. They just rap the track and let engineers do the rest. (Half the time, they donāt even write their own verses).
But when Russ started rapping, he couldnāt afford an engineer for every song so he learned how to do it himself. He wasnāt gonna let a lack of money or network stop him from releasing dope music every week.
At the time, I was running an e-commerce brand and was inspired by Russ. I couldnāt afford to hire someone so I did everything myselfāproducts, Photoshop, video, Shopify, social media.
Nowadays, Iād try to partner up and hire out, but I didnāt have the network, money, or reputation to do thatāso I did it all myself. And thank God I did. I use those skills above everyday! Iām so happy I didnāt let a lack of money, network, or reputation stop me from making cool shit.
I donāt know how = I donāt know how (yet)
The only way youāre gonna build skills and win online is by learning yourself.
No one is going to watch tutorials for you. No one is going to start a blog for you. No one is coming to save you. Youāre going to have to learn the skills.
Everyone lookin at me confused
Came a long way from 100 views
Fuck me? shit then fuck you too
Fuck it I'll do it myself
If you want to make cool shit online, then you have 2 options:
Fuck it, Iāll do it myself (and learn the skills)
Fuck it, I wonāt do it, itās too hard
I suggest option 1. Itās much more fun. It wonāt be pretty, youāll cringe looking back in 10 years. But who cares? Youāll have fun and you need to make a lot of uncool shit to get good enough to make cool shit.
Once you make a lot of uncool shit, youāll start to figure out your superpowers. What are you exceptionally good at? Once you figure out your superpowers, you can start making money and building up your reputation for that skill. Then itās time to stop doing everything yourself.
What Iāve come to learn after years of internet hustling:
Do It Yourself does NOT mean Do It Alone.
DIY = Do It Yourself.
It does not mean Do It Alone.
Team is key.
Crew up with the correct people & DIY.ā Andrew D. Huberman, Ph.D. (@hubermanlab)
4:20 PM ā¢ Sep 1, 2023
āIām a DIY pioneer,ā sings Russ in Do It Myself. But he doesnāt really do everything himself. When he was 17 dropping mixtapes, he did the music, art, and planning concerts himself.
But now he sticks to his superpowers (music) and has partners for everything else. Heās worked with the same album art designers for 5+ years. But he couldnāt get to that place without doing everything himself first and learning what his superpower was: music.
Film director Christopher Nolan did the same thing. When he was younger, Nolan made an entire movie with no budget. He learned how to do all the tasks from writing to directing to editing. When he had a real budget, he knew what his superpower was and where he should delegate.
Iām learning to do the same thing and focus on my superpowers. I stick to the writing and partnered up with a videographer. Iāve done video editing since I was a little kid, but my superpower is writing so I focus on that. Do I regret āwasting timeā editing videos as a kid? No, I got to make some cool YouTube videos. Plus it taught me that it wasnāt my superpower. You need to do a lot of shit that isnāt your superpower to realize what your superpower is.
If youāre early on your internet hustler journey, my advice to you is simple:
Do everything yourself first, learn a bunch of skills, find your superpower, make money and build a reputation for it
Partner with other people so you can focus on your superpower
You can only have so many superpowers in life.
So optimize to spend as much time on your superpowers as possible.
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Cool Shit Corner
This week, Iām including 1 link only because itās that good.
Creator Logic breaks down millionaire creatorsā businesses going into the % and $ splits of their revenue/acquisition. How much did X make in subscriptions v. ads? What % of customers came from TikTok v. YouTube?
Itās the most well-researched, detailed newsletter on the financial side of creators Iāve ever seen on the internet.
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Memes of the Week
REJECTING stoicism is a pre requisite for great achievement
ā Jash Dholani (@oldbooksguy)
6:31 PM ā¢ Sep 1, 2023
Mick Jagger is 80. Mitch McConnell is 81.
The benefits of a life of sex, drugs, and rock-n-roll should not be ignored.
ā dennis hegstad (@dennishegstad)
2:44 AM ā¢ Sep 1, 2023
If Europe replaced their castles with affordable multi-family housing units their economy would probably be doing better.
Really makes you think.
ā Jack Raines (@Jack_Raines)
12:50 AM ā¢ Aug 31, 2023
This copywriter either got fired or is now president of Ray-ban, no inbetween
ā Jason Levin (@iamjasonlevin)
5:08 PM ā¢ Aug 30, 2023
![](https://media.beehiiv.com/cdn-cgi/image/fit=scale-down,format=auto,onerror=redirect,quality=80/uploads/asset/file/61a26175-4b9a-418a-beb7-0869c50074f8/dividerfinal.png)
Thanks for reading nerds.
Create some cool shit this week.
Jason Levin
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