How to Build a Cult (Brand)

Case study for cult leaders (marketers)

Author

Jason Levin
August 30, 2023

Sup super-nerds, you're reading Cyber Patterns Premium.

If you want to become a better content strategist, subscribe below for free posts every Sunday:

I’m building a cult.

Yup, I admit it. And I have no shame.

I’m building a cult brand here at Cyber Patterns.

That’s why I’m studying other cult brands and made a case study for anyone else with similar ambitions.

Today’s post will be centered around long-term branding strategy + quick easy hacks you can use ASAP.

Here’s how everything will go down:

Part 1: Video case study on 3 cult brands

  • Equinox

  • Apple

  • MYSTERY CREATOR

PART 2: Immediately applicable hacks to build a cult

PART 3: Spicy memes

Q: How do you build a cult brand?

Subscribe to Cyber Patterns to read the rest.

Become a paying subscriber of Cyber Patterns to get access to this post and other subscriber-only content.

Already a paying subscriber? Sign In

A subscription gets you:
Access to my Slack community The Strategists for creators and marketers serious about winning the great online game
You also get access to The Strategists weekly calls 1x/week. We brainstorm marketing campaigns, review blog drafts, and talk all hot trends in social media strategy.
Access to subscriber-only posts with unseen marketing hacks from inside Silicon Valley
You'll Learn How To: go viral, make more sales online, get featured in Forbes, and more. Put your social media on steroids.