Rise of the Content Hacker
I interviewed a growth hacking expert
The 2000s saw the rise of content marketers: art-students-turned-marketers writing or filming content to help brands make more money.
The 2010s saw the rise of growth hackers: data-scientists-turned-marketers aiming to grow software startups and A/B test their way to billions.
The 2020s are seeing the rise of The Content Hacker. ½ content marketer, ½ growth hacker — creators posting content with the experimental mindset and scientific method of a tech growth hacker.
For today’s post, I sat down with Sean Ellis, the founder of GrowthHackers.com and best-selling author of Hacking Growth, to talk about applying the growth hacker mentality to creating content.
Q: How can creators become growth hackers?
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