Rise of the Content Hacker

I interviewed a growth hacking expert

Jason Levin
November 15, 2023

Sup nerds,

The 2000s saw the rise of content marketers: art-students-turned-marketers writing or filming content to help brands make more money.

The 2010s saw the rise of growth hackers: data-scientists-turned-marketers aiming to grow software startups and A/B test their way to billions.

The 2020s are seeing the rise of The Content Hacker. ½ content marketer, ½ growth hacker — creators posting content with the experimental mindset and scientific method of a tech growth hacker.

For today’s post, I sat down with Sean Ellis, the founder of GrowthHackers.com and best-selling author of Hacking Growth, to talk about applying the growth hacker mentality to creating content.

Q: How can creators become growth hackers?

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