Call your shot

Sup nerds,

When I was a kid, I played a lot of baseball.

And like any little leaguer, I looked up to Babe Ruth. The story of him pointing at the sky and hitting a home run lived in my brain forever. He called his shot. So I did the same.

2 years ago, I published my book Memes Make Millions.

Many of you have read it. And although I wasn’t making millions yet, I laid out my thesis: silly memes can make serious money. “Memes Make Millions” became the guiding light, catchphrase, and mantra for all my work.

Most people thought I was an idiot or high or both.

I firmly remember being at a party in NYC who asked me why would anyone ever read a book about memes and me just laughing my ass off.

Because like a college thesis, I did my research (even though I’m a dropout).

For my book, I interviewed memelords with millions of followers, meme agency owners who sold their companies for millions, startup and e-commerce founders who use memes in their marketing, and more. I even wrote case studies on brands like Netflix and Duolingo. I studied the game and and I learned their methods.

And then I applied them to my work.

I grew my Instagram with viral videos of me reading silly books on the subway.

I grew my Twitter with unhinged memes.

I started a show dedicated to silly meme ideas.

I even grew my LinkedIn with unhinged shitposting.

And as I was doing all of this day in and day out and talking to memelords, I realized there wasn’t a modern software out there for the memelord millionaire.

So last year, I drank some Red Bull and hacked together my own meme software called Memelord Technologies! 8 months later, I grew that to $100k ARR. Add everything together (my software, shows, this newsletter) and I’m doing $1m+/year.

It’s been 2 years since my book launch and my memes are starting to make millions.

Finally people are taking it seriously (good breakdown of my empire below).

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It makes sense people didn’t take it seriously at first.

I’m not mad I was laughed at. Back when I started this newsletter 3+ years ago, I was a broke kid living in New Jersey screaming about how memes make millions. I probably looked delusional (but every good investor knows delusion is a moat).

See now 3 years later after writing my newsletter 186+ Sundays straight and 500 Red Bulls deep and learning how to build software and getting billions of views, the plan is working, and it’s just the beginning of something much bigger.

I spent last week in SF and got some big announcements coming next month and for the readers that have been since with me day 1, let’s just say it will blow your minds.

The world needs more Babe Ruths

In a world full of pivoters and trend-followers, the world needs more Babe Ruths.

Whatever your mission is, tweet about it. Make YouTube videos. Start a podcast. Put it on t-shirts. Write a book. Build software. Buy a billboard. Print out stickers. Make memes. Tell everybody about it. Don’t shut up even when you look like an idiot. Run a full-scale goddamned propaganda campaign for your ideas. You can just do things.

See that’s the thing the hippies get right about “manifestation”.

You can manifest things. It just requires a lot of hard work to make it happen. It requires both conviction and execution. The dream won’t happen overnight (see below) but the only way it’ll happen is if you call your shot and swing for the fences.

Whatever you want to do, call your shot with conviction and courage.

And then when they play that walk-up music and you’re up to bat and the pitch comes, swing for the fences and knock that shit out of the park.

The world needs more Babe Ruths.

Memes of the Week

Thanks for reading nerds.

Create some cool shit this week.

Jason “The Memelord” Levin

Founder of Memelord Technologies and Creator of Silly Valley Ventures